The 2008 Awards, supported by the British Sign & Graphics Association, were presented at a Gala Dinner held at the Ricoh Centre in Coventry, hosted by former BBC Political Correspondent John Sergeant and accompanied by co-presenter Val Hirst, editor of Sign Directions magazine.
Avenue Signs manufactured and installed the neon and digital prints on the stunning display in the large windows of the Wellcome Trust’s nine-story building in Euston Road, London. The display featured two outstretched arms, each measuring 7.7 metres and at the flick of a switch, the electronic skin became invisible revealing what looked like veins and arteries inside the arms.
The anatomically correct veins and arteries were produced using more than 200 pieces of glass tubing together with an exclusive electronic film that changed from white to clear, all mounted in front of 7.7 x 2.4 metre digital prints of outstretched arms to create the final effect.
The Wellcome Trust, an independent charity funding research to improve human and animal health, commissioned
Paul Cocksedge Studio to produce a window design. Paul contacted Avenue Signs to manufacture and install the neon work as we regularly produce commissioned work for artists and design studios.